Selected cases showing the underlying logic of clarity, redesign, and progression.

Loomon

Full redesign of the Loomon website to clarify positioning, present services more clearly, strengthen studio credibility, and establish a more modern, bilingual, and durable Next.js + Payload CMS foundation.

The website already provided a clean foundation, but it no longer reflected the level of craft or the direction I wanted Loomon to communicate. The whole experience felt too visually simple, the positioning was not sharp enough, and the pages were not converting as well as they should.

I reworked Loomon into a clearer, more contemporary, and more structured support, with a redesigned visual direction, more targeted service framing, a more credible journey, and a migration from WordPress to Next.js + Payload CMS to make the website easier to evolve over time.

Les Pages Griffonnées

Editorial literary blog designed to highlight reviews, favourite genres, and the creator personality without sacrificing reading comfort.

The site had to feel like a true editorial space, not an impersonal blog. It needed to give room to the author voice, her reading worlds, and her latest posts while keeping navigation smooth on both desktop and mobile.

I designed an editorial WordPress blog with a welcoming homepage, a clear highlight of the latest reviews, direct access to the blog and favourites, and a structure meant to encourage deeper reading.

TÜRSİYEV

Takeover, maintenance, and ongoing improvements for a WordPress institutional website serving a Turkish foundation active in sustainable humanitarian aid and education.

The website already existed, but it needed technical follow-up, targeted fixes, and a clearer reading flow for a fairly dense institutional setup. Mission, projects, governance, volunteering, and donation all had to stay accessible without becoming confusing.

I took over the existing WordPress website to handle maintenance, fixes, and useful improvements, with a focus on content clarity, site continuity, and easier future updates.

Queen Bii

Launch website for an indie puzzle game, designed to express the Queen Bii universe, showcase the gameplay, and move visitors quickly toward mobile and PC downloads.

The website had to attract visually, explain the game promise quickly, and make downloads obvious. The challenge was to balance immersion, gameplay clarity, and conversion toward the different stores.

I designed an immersive launch-oriented showcase website with an illustrated hero, a gameplay walkthrough, clear feature highlights, testimonials, and direct access to download platforms.

CSD Foundation

Takeover, maintenance, and ongoing improvements for a WordPress institutional website serving a Geneva-based humanitarian foundation, keeping the presence clear, credible, and easy to run over time.

The website already existed, but it needed a proper maintenance takeover, targeted fixes, and structural improvements without disrupting its institutional balance. The mission, projects, governance, and key entry points had to remain clear and credible.

I took over the existing WordPress website to handle maintenance, fixes, and meaningful improvements, focusing on clearer structure, editorial continuity, and a stable platform.