Audience measurement
At launch, Loomon plans to use Umami Analytics configured without cookies and without individual visitor identification.
What is measured
This measurement helps understand visited pages, general traffic sources, and useful journeys in order to improve the website, without behavioral advertising or marketing retargeting.
Future changes
If Loomon later adds non-essential cookies, advertising pixels, tracking third-party embeds, or analytics that require consent, the website must display a consent choice before activation.